My guest this week is a fellow designer and podcaster, Nick Longo. We first met at Adobe Max 2017 and I was a listener of his podcast, Deeply Graphic Design. Nick is a man who wears many hats and wears them well. Designer, brand specialist, instructor, mentor, podcaster and business owner. We talk about the balance of all those responsibilities and the thing about branding that makes us both fascinated with it. Nick is a great, informative and intelligent guy and this was a very enjoyable chat about graphic design.
Nick Longo is a highly regarded creative executive with over 20 years in the design and retail industry. Nick owns and operates a branding agency specializing in product launches, corporate identity, packaging and retail executions. Previously Nick co-managed Equity Marketing, a leading promotional products company in Los Angeles, overseeing custom retail product development for clients such as Kellogg’s, Kohl’s, Burger King, Macy’s, Kraft Foods, DreamWorks and Starbucks. He has partnered with over 150 internationally known brands and licenses. His designs have been recognized by POPAI International Point of Purchase Organization, winning multiple Best in Industry awards.